Portfolio
With over a decade of experience in the industry, I’ve built up a rich portfolio of work across a wide range of sectors - here are a few notable campaigns I’ve worked on:
Payment solutions company London & Zurich commissioned me to create a guide for businesses looking to move customers to Direct Debit, which provided a more efficient and profitable method of payment.
Combining detailed research with an in-depth understanding of the sector and a professional, factual style, the client was very happy with the finished product and even commissioned an abridged version of the document for use on their website.
In 2023 I worked with Hobbycraft, the UK’s most popular arts and crafts company. I was asked to create new landing pages for individual branches - no small feat given that the brand has over 100 stores nationwide!
This job required not only a deep understanding not only of the brand and its products, but local knowledge relevant to each individual branch and a friendly, upbeat tone of voice that connected with the customer base. I was very happy with the results - you can view all branch pages on the Hobbycraft website in the link above, or see examples of individual stores below.
This page shows just a few examples of the work I’ve done - if you’re looking for someone with experience of a specific sector and want to see some relevant examples, get in touch here and I’ll have a search through my back catalogue!
In 2017 I was commissioned to completely overhaul Buyagift’s website, providing product descriptions for hundreds of gift items and experiences. This was a fun job to work on, as the range of products available to buy required a variety of writing styles - conversational copy for hen weekends or personalised mugs, a more formal tone for the Michelin-dining and afternoon tea sections.